Looking to Reach US Hispanic Audiences?
More than 60 million people make up the US Hispanic market, with Mexicans ranked as the largest audience segment at 61.4 percent. Following this group are Puerto Ricans, Central Americans, South Americans, and Cubans.
The term “Hispanics” refers to and is defined by the language of this demographic or their ancestors, so if you want your brand to be heard by this audience, you need to understand its culture, digital habits, generational differences, and language.
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